Blog quality guidelines (part 2): Personas (US) Personae (UK)
In this second post of a sporadic series on blog quality I hypothesize a classification of current blog visitors using some of the Google Analytics statistics for :: The Wendy House:: This is my first step in developing an intended user ’Persona’, Alan Cooper style, that will be used to improve your experience. Hoorah!
One of the many fancy displays provided by Google Analytics shows the average length of a ‘visit’ (a ‘session’):
By default in Analytics, a session is defined as the period of time during which visitors are interacting with your site and there has been inactivity for less than 30 minutes. After 30 minutes of inactivity, any further page views will be treated as a new session. Users that leave your site and return within 30 minutes will be counted as part of the original session
I’m hypothesising that the data in the graph below from 24hrs in :: The Wendy House :: shows 4 types of visitor*. I’ll call them:
- Pat promptly leaves: 149 visits are less than 10 seconds.
- Sam the speedy scanner: 18 visitors stayed between 10 seconds and one minute.
- Charlie checks content: 24 people stayed between 1 and 10 minutes. I suspect these people acutally read enough of the Blog to make a reasonably well informed estimation about the relevance of its content to them.
- Robin the reader: 13 visitors stay at the Wendy house for half an hour (10) or more (3)
*one person can appear in these statistics more than once, by re-visiting. Approximately 10% of the total site visits are return visits.