shock survey shows soft power preferences

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A  survey  of 28,000 people from 27 countries  conducted by the BBC World Service asked respondents  to indicate  whether each of 12 countries had either a negative or positive influence on the world.      The USA is perceived as having a negative influence on the world.   NPR prints an Associated Press news release on the survey results,   in rank-order for perceived negative influence:

  1. 56% perceive Israel having a negative influence & 17% a positive influence

  2. 56% perceive Iran having a negative influence & 18% a positive influence

  3. 51% perceive United States having a negative influence &  30% a positive influence.

When ranking by positive influence Canada is ranked highest (54%) followed by Japan and France.    The article cites Prof.  Steven Kull hypotheizing the reasons for this result “people around the world tend to look negatively on countries whose profile is marked by the pursuit of military power… …Countries that relate to the world primarily through soft power, like France and Japan and the EU in general, tend to be viewed positively”  

soft power (information as arguments) as opposed to hard power (weapons as arguments)  

shock survey shows soft power preferences
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