in search of Reading
Readibus that use the internet to find local resources will know immediately what I’m typing about, how to effectively find out about
‘blah’ in Reading’
Initially this is what I would type into a search-box: blah Reading
Half the results would be about reading blah not blah in or aound Reading. Another half of the results would be about one of the many US Readings, and about 10% MORE were about other ex-colonies who wanted to pay tribute to this fabulous town by calling themselves Reading. Local results were almost impossible to find in the deluge of miss-readings.
I refined my search criteria to: blah Reading Berkshire
This simply shifted the proportions of results. About 80% of results were about Reading, Berkshire, PA (USA) the rest were about reading with an address in one of the Berkshires.

February 1st, 2008
Guess what the top item is for the following search?
http://www.google.co.uk/search?q=blogs+about+Reading+Berkshire+UK
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