branding #4: materials, colours & fonts
Jacksons pay attention to branding detail.
The store is branded with a dark green background to its main name sign above the mannequinned window displays and below the large lettering that eponymously announces ‘Jacksons corner’ . The text on its custom plastic bags and the piece de resistance is the wonderful font used to announce Jacksons on the green marble entrance way.
I swooned.
I am easily pleased
August 9th, 2008
Thursday morning on a number 15 bus heading for town, a silver haired man
boarded. His suit pristine, creases razor sharp, straight from waist to base. The turn-up reflected in his shiny black shoes
What made him stand out so much was his attention to detail,the Red silk tie with a Windsore knot.
He was a ‘Jacksons’ man.
The giveaway, his immacualy shaped woven eco-frendly shoping bag proudly displaying ‘Jackson’s’.
Me, Black fading jeans, short sleved shirt, no tie and a well used rucksack.
Some of us have it. Some of us dont!
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