branding #5: chic boutique

tags: , , , , , ,

The Great Western Hotel in Reading has been re-branded to a Malmaison Hotel.  This style appears to be referred to as ‘chic boutique’.    Judging by the internal decor boutique chic  means purple velvet furnishings,   lashings of pink,   large-swirly-print dark-wallpaper and an angular-geometric floor covering all held together with elevator music and a hint of stale cigarette smoke.

According to the Malmaison-branded paper-wrappers on the Napkins:   Malmaison. Eats. Drinks. Sleeps.

This sounded uninspiringly basic

I tried the eggs  benedict,   or rather egg benedict,   just the one egg and half a muffin.    The ‘eats’ were not impressing me,   the ‘drinks’ didn’t include any real ales.    Apart from  myself the only other customers  in the bar on this Saturday afternoon were a  couple of Hotel guests from the romantic together while speaking in Dutch.   After trying the ‘sleeps’ while waiting about 15 minutes for any member of the Bar staff to actually come into the bar I   gave-up on the ambition of eating a pudding and walked into the boutique  reception area  to ask if they could arrange to bring me my bill (US = check).

It was unisnpiringly  basic

However,   all of that said, I do have it on good authority that they have a fabulous suite with an en-suite train-set that is mumzie-impressingly-good.   I may have to get a second, mumzie, opinion on this.   Certainly I can see how a train-set is in keeping with the original,   pre-boutique, Great Western Railway (GWR) branding…

Luckily,   the chic boutique rebranding hasn’t yet spread to the external original architecture that conveys something of the original standing of the GWR.

 

branding #5: chic boutique
rate wendys scribble

share your wonderful musings

*
To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Anti-spam image