selling to real men
Despite complaints, this advertising was passed by the advertising standards association as
Apparently, advertising campaigns that are aimed at excluding women, portraying women as trying to be men, are not demeaning to women. Insipid Missive provides a thorough collection of comments describing the history and arguments for the campaign with a couple of comments against.
I wonder if Nestle are planning to release a version in white chocolate and advertise it as ‘not for niggers’ with advertisements showing people of colour called Winston having trouble pronouncing the English words and difficulty removing the wrappers, then defending the campaign as so obviously not true that its actually funny. It would probably improve their sales to the BNP.