shorts – $5.99, anorexia – priceless
Sheffield city centre on a cold, wet March evening hosted this advert, selling shorts.
Pressumably the advertisers believe there is something in this image that will make women want to buy their product. Something aspirational and attractive in this image? The unusual placing of the arms, the lack voluptuousness? The image firth made me want to cry with pain then scream with anger. I wonder why the advertisers didn’t try adding the humour with a topical retro 1970′s theme and spread her across the bonnet of a sports car implying if she purchased these shorts she could get fucked by men who can afford a good sports car.
Oftentimes it feels like the 21st century redefinition of feminism is an appropriation of examples of freedom of choice that in actuality maintain the role of women as slaves.