shorts – $5.99, anorexia – priceless
Sheffield city centre on a cold, wet March evening hosted this advert, selling shorts.
Pressumably the advertisers believe there is something in this image that will make women want to buy their product. Something aspirational and attractive in this image? The unusual placing of the arms, the lack voluptuousness? The image firth made me want to cry with pain then scream with anger. I wonder why the advertisers didn’t try adding the humour with a topical retro 1970′s theme and spread her across the bonnet of a sports car implying if she purchased these shorts she could get fucked by men who can afford a good sports car.
Oftentimes it feels like the 21st century redefinition of feminism is an appropriation of examples of freedom of choice that in actuality maintain the role of women as slaves.
March 13th, 2010
See Porsche (paraphrasing a bit here…) “For men that want handjobs from women they hardly know”.
Seems to work equally well for this kind of advert.
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March 13th, 2010
hear hear Wendy – but then again, I think some women are dumb ass fools for falling for this kind of brainwashing. I’m championing the curvy pale and incredibly interesting look myself
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March 13th, 2010
(I was waiting for this one!)
It’s obviously for women whose role models are all ironed flat and skewed slightly (there’s a serious hip injury going on there).
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March 14th, 2010
Couldn’t agree more. As if Sheffield will ever be warm enough for shorts.
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March 16th, 2010
Ok, I feel compelled to point out that what’s being sold here is obviously sex, but with girls, not women. That’s the only explanation I can come up with for the objectification of women being embodied in what looks like an undeveloped, pre-pubescent girl. Maybe it’s just me getting old, but I find the pedophelia just as confusing and disgusting as the sexism.
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March 16th, 2010
.Ix, wonderful to know you are in the world talking and quite literally making sense
good to hear from you
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