getting the foundations right
Back in the 1990’s I had developed a strong brand loyalty to Sloggi because they produced comfortable, outdoor activity sypporting, stylish, white, underwear. Sloggi underwear wasn’t cheap but it lasted, it maintained it’s strength and looks. Sloggi products were sold in good department stores, the quality town stores. Stores like Reading town’s Jackson’s. I had no problem finding Sloggi underwear on the rare occasion I needed to purchase new stuff.
When I lived in the NW US, the quality department stores such as Nordstrum didn’t sell Sloggi. In a recklessly adveturess streak I branched out into local underwear brands, Victoria Secrets. Nothing special, mass produced femininity. My underwear draw went pink and everso slightly twee.
In Tiverton I picked up my first Sloggi’s since 2000. They feel and look good. Back to my favourite high quality foundations…
July 11th, 2010
One hopes that they are new and not recycled..
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July 12th, 2010
Recently grabbed some male Sloggi stuff in black – EXCEPTIONALLY comfortable to wear for horse riding… (under breeches, of course!)
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July 18th, 2010
Haven’t been here much since getting Facebook so lots to catch up. You were in Tiverton? I just booked my Reading to Tiverton ticket and will be at Reading Station on Saturday 7:30 – 9 am. You anywhere near there at that time?
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July 21st, 2010
Welcome back Rob, there will be some posts where you’ll recognise things coming up soon, stay tuned, w x
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