This Rolex store in Wilmslow appears to be based in what was once a movie theatre. The tall coloured windows are something I associate with UK movie theatre architecture.
Late in the evening the coloured windows provide light, warmth, colour and a smile to the cold, dark, windy street. The colourful light made me smile. The colours are the colours of the Microsoft windows logo.
Without directly promoting products this Rolex store has promoted good spirit in a way that anyone, irrespective of income, can share.