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Apr 07 2008

early onset of curmudgeonism

received in an email from a boy sent to a distribution list of mainly boys including the odd non-boy like me:

we had a Soccer-game and it was great Fun (even 1 Female attended :))

can you see any problem here or is refering to a gender-based stereo-type based on predominant current behaviours acceptable?

write the first thought on early onset of curmudgeonism

Apr 06 2008

branding. part 2

category: using things

scribble tags: anachronism, branding, curmudgeon

facilitator: put your hand up if you’ve been to MacDonalds in the last week.

about 70% of the class raise their hands. The facilitator points out that desptie many negative associations people still purchase the product. Under my breath, I mutter that I’ve never been into MacDonalds. Things start to go downhill.

facilitator: BMW, what words do you associate with BMW?

I frantically try to search for a word to cover shafted the failing British car industry. Hearing other people generate words like ’stylish’, who am I in a room with… …they go to Macdonalds and think BMW is stylish? Am I in the wrong place? I get frustrated with my inability to find one word that covers the true depth of my dislike for BMW

Wendy: Bastards

Then we move on to consider Coca Cola. The word ‘Yuck’ comes to mind, the rest of the class are generating words like ‘red’ and ’sugar’. I realise that I haven’t knowingly drunk anything produced by that company in the last 2 decades. The girl stood next to me smiles and talks to me about how addictive and wonderful Coca Cola is. I toy with the idea of telling her that I find the brand Coca Cola product terminally icky but decide that I should hold off on becoming a fully-fledged curmudgeon for at least another 10 years… …and return her enthusiasm with a smile….

write the first thought on branding. part 2

Apr 05 2008