Jul 11 2010
getting the foundations right
Back in the 1990’s I had developed a strong brand loyalty to Sloggi because they produced comfortable, outdoor activity sypporting, stylish, white, underwear. Sloggi underwear wasn’t cheap but it lasted, it maintained it’s strength and looks. Sloggi products were sold in good department stores, the quality town stores. Stores like Reading town’s Jackson’s. I had no problem finding Sloggi underwear on the rare occasion I needed to purchase new stuff.
When I lived in the NW US, the quality department stores such as Nordstrum didn’t sell Sloggi. In a recklessly adveturess streak I branched out into local underwear brands, Victoria Secrets. Nothing special, mass produced femininity. My underwear draw went pink and everso slightly twee.
In Tiverton I picked up my first Sloggi’s since 2000. They feel and look good. Back to my favourite high quality foundations…
4 of your perky thoughts on getting the foundations right


























